Activision Blizzard, a gaming company that owns big names like World of Warcraft, Diablo III, and Call of Duty: Black Ops II, has halted all games in Russia. This decision was made for one reason: to protest Putin’s invasion of Ukraine.
Activision Blizzard explained the decision and stated that they fundamentally believe that military intervention of the kind they see in Ukraine is entirely unacceptable. At this point, their hearts are with the people of Ukraine. They went on to say that they do not intend to profit from the current political crisis. While the games are popular in Russia, they do not want to focus on the Russian market. It was a bold move on Activision Blizzard’s part and is sure to get the attention of the US government. The US has been evident in their demands against Putin – they issued sanctions and asked that Putin remove troops from the region. In addition, they have imposed travel bans and frozen bank accounts belonging to essential people in Putin’s circle. It’s not yet known what the result will be, but we can ensure that other companies worldwide watch this case closely.
The countries are still in negotiations, but this news could mean a lot for both sides. It is a big company, and it may have just taken a massive stand against Putin. Thus, it could be the beginning of the end for Russia in Ukraine.
Activision Blizzard took to action to join other gaming companies in protesting the Russian invasion of Ukraine. Although the move might have been made in hopes of garnering even more support for the company, it was a bold move. It is not something that just anyone can do. Even though people tend to overlook gaming companies, it is well known that many of their profits come from Russia and Ukraine alone. So not only has Activision Blizzard called Russia out – but they have also seen their profits threatened.