Marketing Exec Steve Lesnard Joins Sephora
Steve Lesnard has spent much of his career working in the sports industry as a marketing executive. It was recently announced he is joining the executive team at Sephora. He is recognized for leading The North Face through the tough economic conditions of the COVID-19 pandemic, among other accomplishments. Known for creative marketing solutions, he has revitalized several brands through better positioning them for consumers.
He is now the global chief brand officer of the global beauty brand Sephora. Steve Lesnard’s plan is to use omnichannel marketing to drive growth. He grew up in France and moved to the United States to earn an MBA. He has since managed marketing teams around the world. An enthusiastic athlete and outdoorsman, he has worked with professional athletes to solve problems faced by consumers desiring to stay fit.
Before working at The North Face, he led marketing efforts at a $5 billion athletics division. He joined The North Face not long before the pandemic began. He created several marketing campaigns that boosted revenue at this company despite the challenges of COVID-19. His approach was to personal interactions with consumers wherever possible. The marketing was based on extensive data and helped The North Face exceed consumer expectations.
His biggest project at The North Face was introducing FUTURELIGHT to consumers. This is a breathable waterproof fabric that keeps people warm and comfortable while enjoying outdoor activities. By building personal relationships with consumers, his marketing showed how this fabric addressed their pain-points. Refer to this page for additional information.