Krishen Iyer on how to make a customer’s life easier

Krishen Iyer is the founder of MAIS Consulting Group, a Fresno-based company that has helped transform the way individuals conduct business with their customers. The business mentor has made it his mission to help small businessowners in the Central Valley with the fundamentals of their marketing strategies and sales techniques that will help them stand out from the competition. Krishen Iyer talks about how to make customers’ lives easier.


Businessman and CEO Krishen Iyer says simplicity is the key. The customer doesn’t need to know all the technical elements of your products or services. They need to know what they’re going to get and how it works, says Krishen Iyer. If you have a complicated product or service, both the provider and customer will be confused. Another critical element to building your brand apart from providing great products and services is understanding customers’ needs by asking questions and listening for their responses, says Krishen Iyer. 


He focuses on advertising that connects with customers by helping them see something they want – a great product or service, a clear plan, and an easy payment process. Krishen Iyer says you should focus on developing customer relationships by customizing your business to meet their needs. 


The serial entrepreneur Krishen Iyer says that communication and professionalism are also vital in establishing good relations with customers. And you must remember to ask questions, listen and be flexible while a customer demonstrates their needs in your trade show booth. Iyer believes it’s essential for small businesses to learn their customers’ needs, especially through face-to-face meetings.


Simplicity should not be the only way you market your products and services, states Krishen Iyer. It would be best to do more than offer a product or service to potential customers but educate them on how it can help them. The marketing expert and business mentor Krishen Iyer also says it’s essential to be friendly with each customer.